All six Wholly Balls flavours standing on stone plinths: El Churrito, The Breakfast Ball, The Locha Mocha, The Ma-Stachio, The Mac Daddy and The O.G.
Selected workBrand identity & packaging / 2024

A protein bite with no interest in being sensible.

Gluten-free, dairy-free protein bites in six flavours. We gave Wholly Balls a loud, playful identity and a packaging system that keeps every flavour unmistakably part of the same brand.

The identity

A ball where the O should be.

Heavy, rounded capitals, a real protein bite for the O, and an exclamation mark the height of both lines. It reads as a shout, not a label.

Six flavours

One layout, six personalities.

The layout never moves; the colour does. Every flavour is recognisable from across the aisle before you can read its name.

Lead colour, by flavour
El Churrito#DAA7D0Lilac, peach and teal.
The Breakfast Ball#E94C14Orange, maple, yolk and teal.
The Locha Mocha#6E3680Plum, mocha and pink.
The Ma-Stachio#74A549Pistachio, forest and matcha.
The Mac Daddy#F3C45BGold, ocean blue and aqua.
The O.G.#086C79Deep teal, blue and peach.

The pouch

Built to be read from across the aisle.

Wordmark, flavour on a painted brush stroke, a one-line punchline, then three badges that answer the label-reader before they turn the pack over.

In the wild

Shown where it actually gets eaten.

Trail food and between-meetings food, not a diet product.

Have something in mind?A snack brand loud enough to get picked up, and clear enough to end up in the basket.
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Here are quick answers to the things founders ask us most

Daymade is a creative agency working in four areas: brand strategy, brand identity, websites, and ongoing marketing. Most engagements combine two or three of them. We have run 52 projects for 27 clients over five-plus years.

We work with clients across Central Illinois, including Bloomington-Normal, Peoria, Champaign-Urbana, Springfield and Decatur, and we take remote work anywhere in the United States. Being close by means we can run the opening workshop in person, which is usually the fastest way to get a brand unstuck.

It depends on scope, so we quote per project rather than publishing a rate card. As a rough guide, a focused brand identity or website sits in the mid five figures, a full brand and website build runs higher, and ongoing marketing is a monthly retainer. We tell you the number before any work starts.

A focused brand or website project typically runs 8 to 16 weeks. That covers five stages: workshop and strategy, moodboards, visual direction, design and build, then handoff. Ongoing marketing is a rolling monthly engagement.

A branding agency decides what you stand for and what you look and sound like. A marketing agency takes that to an audience. Daymade does both, which is why the campaign work does not contradict the brand it is meant to be selling.

Yes. A lot of our work is with founders and early-stage teams who need to punch above their weight, and we scope engagements to the stage the business is actually at rather than the stage it hopes to be at.

Start with the Sit Down, a free conversation rather than a pitch. Email hello@daymadeagency.com or use the contact form. Bring the messy version of the problem; we will help sort what matters now from what can wait.